Today’s 24/7 news cycle and pervasive social media present new challenges for education abroad professionals. Stakeholders, both on and off campus, come to the international office with their opinions and perceptions about particular locations or recent world events. Whether risks are unsubstantiated or legitimate, how do international offices address growing anxiety from students, parents, and the campus community?

In this NAFSA e-Learning Seminar, presenters will discuss managing perception versus reality, creating a proactive communication plan that addresses stakeholder concerns, and best practices for preparing your office to manage crisis communication.